Sky and BIB (British Interactive Broadcasting) launched their interactive service in late 1999, one year after the launch of Sky Digital. Designed to be an alternative to the world wide web being delivered through the TV, the early service looked promising.
The service was originally to be branded BIB, but changed to Open…., I’m not sure if this is in reference to the OpenTV middleware stack used by BSkyB at the time. The Open interface was to mimic the experience of a TV High Street, with various banking, shopping and entertainment services being offered.
One of the loading bumpers for Open….
Austin Powers 2
Shopping Menu – Shows a list of retails who have a storefront through Open
Even more shopping, E-commerce was supposed to be a huge draw for the service, considering the popularity of shopping channels of the time. Payment is made via a credit card, which the customer enters, and information is sent back encrypted via the phone line. At some point it was planned to use the interactive card as a form of payment
Home banking services were offered, designed after the popularity of online banking
Entertainment sections, which leads to the popular game section
Music section, where you can check the latest charts, and purchase physical albums
Another loading screen, these were common to see on interactive satellite TV, since data is fed through a carousel like system, this means the digibox has to wait for the data to be transmitted
Film section, surprisingly there isn’t much integration with Sky Movie channels at the time (Premier & MovieMax)
Email – initial offerings were BT’s talk21 service. Email was not push based, you were not alerted when an email came through, instead you had to load the service and connect to open via the telephone line which would then display your inbox. Emails could be typed using the Open keyboard.
Whats New section
Any new additions to the service would appear here
Games – games were originally delivered on open itself, they later had their own dedicated section (Game Attic), before being spun off into Sky Gamestar and having its own place on the interactive menu.
Sky Sports Active
Sky sports active, one of the defining feature was the ability to choose your viewing angle when watching a main sports event, which was offered when Sky had first launched digital. This could be done via the interactive service, but it was also possible to tune into the stream via the other channels feature
One of the classic games on Sky Digital, and the most well known. Beehive Bedlam was one of the only games that stayed free to play, with the exception of the master levels update in 2004, however the classic levels were still free to play
Early EPG concept
An early pre launch EPG background design, also note the channel text below the Sky logo
Another look at the Sky guide design
Meanwhile, here’s the actual EPG design Sky launched with, note how it says TV GUIDE LISTINGS rather than ALL CHANNELS