ONdigital rebranded itself to ITV Digital in mid 2001, and launched a couple of Sport Channels along with acquiring the premiership rights to football, in the hope that more people would give the finger to Sky and subscribe to their service.
Spoiler: It didn’t, the company was Pepsi’d in 2002
Channel 50 was changed, with ONrequest being changed to ITVSelect with a rebranded interface. The offerings were still the same, with 5 PPV multiplex channels. Channel 20 was also changed, with ONview being replaced with the ITV Digital channel which displayed upcoming services and events via an interactive MHEG applet.
A minor software update was issued to amend the ONrequest option to ‘Order an Event’ when the guide menu is displayed. The service itself was also rebranded with a harsher colour scheme. Funnily ONmail was never changed, but ONnet was changed to ITV Active
ITV Sport Select
During football/soccer game a quick quiz could be played whilst the advert was being displayed. ITV Sport Select was the PPV Box Office channel for live events.
A look at the BBCi bar, which you could access that would give now and next information whilst the channel was being displayed.