Music Choice

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Music choice is premium music channel subscription service. Two channels were offered, Music choice on channel 480 was included in the Sky family Pack, whilst Music Choice Extra was on channel 481 and offered 40 different channels centered on a specific genre or theme, and was a separate subscription service that could be added. Both channels featured a press red prompt which would open and lead to the main interactive service where the channel could be selected, and information on the currently playing song along with artist and album information.

Playjam

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PlayJam was the other main gaming service offered on Sky Digital, and could be accessed by pressing the interactive button, then selecting option 3. Playjam featured exclusive game of which they developed, and operated on a pay 2 play scheme like Sky Gamestar offered where the Digibox would use the telephone line to order and unlock the game or to submit a high score. PlayJam also offered competitions that users could join.

QVC

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QVC offered a shopping service to supplement the main channel by advertising the products on offer and allowed for a way to order through the interactive service. QVC made extensive use of Sky interactive platform.

Sky Movies Active

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Sky Movies Active offered movie trailers for the movies that Sky Movies was showcasing, and upcoming relates and behind the scenes commentary of the movies.

BBCi

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BBCi was offered on all BBC channels and could be access either by pressing the red button or by pressing text. The service is very similar to what’s offered on Freeview and Cable, as BBC at the time wanted to remain platform neutral across the different providers.

Sky Active

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Sky Active was treated to a rebrand in 2004, with the service being focused on news and articles that you would normally find on the MSN or Yahoo homepage. There’s less focus on shopping or ecommerce and is more to enhance the Sky service by adding value.