When Cable & Wireless launched their digital cable service, Interactive TV was the main attraction and focus for the platform.
Cable & Wireless teamed up with Liberate to deploy it’s eNavigator middleware client for their set top boxes. Liberate had already made deals with many US digital platforms for both Motorola and Scientific Atlanta networks, and had partnered with Acer & Thomson/RCA for their own set top box / internet tv devices. These allowed for the internet to be browsed on a TV itself, similar to a webTV or the Bush Internet TV. With that in mind it made sense to go with Liberate for its interactive platform, with many of the interactive being HTML based, essentially being microsites being designed to be useable on a PAL TV screen, as well as being usable on the set top box hardware itself. By using a HTML based system, it would be easy for existing web developers to adapt their websites for cable interactive TV.
The main interactive developer portal, viewed within the Cable & Wireless interactive browser. This also showcases the browser interface, note the lack of address or URL bar, since this service was designed to be a walled garden. Instead a url bar is provided on the developer portal, likely to allow developers to test their websites.
An interesting oversight is if you sent an email with a hyperlink embedded into it to a website such as Lycos or Google, you could use that link to open the browser to that page, and if its a search engine you could use that to load other websites that are not part of the service
Not much to say here, the developer portal provide links to documentation details the requirements and limitations of the TV internet platform. This goes into details the specifics of the Liberate eNavigatior platform.
Viewed in Internet Explorer 5
A look at the services…
Unfortunately the screenshots are of a low quality and resolution since they have been extracted from the PDF documents above but give a general idea of the scope of the service provided. Some screens have the browser banner at the top of the screen, I’m assuming these are portals to the microsites.
Another view of the interactive home screen, this may be from a later redesign
TV Internet Home
Similar to the Open… home screen, provides links to various services available
Sports Main Menu
Provides links to other sports themed websites,
Email Main Menu
Menu options are Check Email, Write Message, not sure of the third items, Drafts? Templates? Deleted?
The STB had a built in email client, designed for the C&W email service
Two Way TV
Looks like a games service, hard to tell because of the resolution
A resource for traffic information and a route planner
Looks like some sort of holiday broker
Provide links to holidays, not sure if this goes directly to the sites themselves?
News headlines, and weather from various sources.
When the consumer division of Cable & Wireless was acquired by ntl in 2000, the interactive platform continued it’s development. In 2002 ntl deployed the Liberate 1.2 middleware which bought improvements to the browser rendering engine, and the TV guide was rewritten to take advantage. ntl would later spend time developing services for the Langely platform, which was originally planned to use the PowerTV platform, but chose Liberate instead. This was done to ensure parity between the two platforms.